UCF Global Recruitment
UCF Global provides access to high impact, international experiences across the UCF and global community with a commitment to excellence in partnership, innovation, and services. It accomplishes this through its numerous Englishlanguage Programs housed and on and off the University of Central Florida Campus and greater Orlando, FL area.
APPROACH
The design process for the UCF Global recruitment webpage followed a user-centered approach, ensuring accessibility, clarity, and engagement.
Research & Discovery – Conducted competitive analysis and user research to understand the needs of international students, identifying pain points in existing recruitment pages.
Wireframing & Prototyping – Created low-fidelity wireframes to map out the user journey, followed by high-fidelity prototypes to visualize the design.
UI/UX Design – Focused on a clean, responsive layout with intuitive navigation, clear CTAs, and engaging visuals to create a seamless experience.
Testing & Iteration – Conducted usability testing to gather feedback and refine interactions, ensuring an accessible and effective final product.
Implementation Support – Provided design assets and documentation for smooth handoff to developers, ensuring design consistency across devices.
This approach ensured a strategic and visually compelling webpage that effectively engages and guides prospective international students.
Client
the University of Central Florida
Year
2025
Role Graphic Designer | Web Designer | UX Designer
GOAL
The project scope included designing and developing a new recruitment page in collaboration with an external team. This page would be to attract international students and scholars. The design prioritizes intuitive navigation, clear call-to-actions, and a visually engaging layout to streamline the application process. By incorporating UX best practices, responsive design, and inclusive branding, the webpage enhances user engagement and simplifies access to essential resources for prospective students.
